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    <lastmod>2026-02-06</lastmod>
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      <image:title>Projects, Articles, News - The Impact of Children’s Cancer North - Make it stand out</image:title>
      <image:caption>The Children’s Cancer run is one of CCN’s many important fundraising initiatives, the 2026 run is on Sun 17th May at Newcastle Racecourse</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-12-09</lastmod>
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      <image:title>Projects, Articles, News - Ai 'Agents' are coming... - Make it stand out</image:title>
      <image:caption>Goodlabs’ managing director Matt Wilson shares his thoughts about AI-influenced changes to the Salesforce brand and wider product offering</image:caption>
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    <loc>https://www.goodlabs.uk/good/a-strategy-to-make-voices-heard</loc>
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    <lastmod>2025-11-05</lastmod>
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      <image:title>Projects, Articles, News - A Strategy To Make Voices Heard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodlabs.uk/good/cimplify-support-plans-for-2026</loc>
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    <lastmod>2025-11-05</lastmod>
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      <image:title>Projects, Articles, News - Cimplify Support Plans for 2026 - Make it stand out</image:title>
      <image:caption>Our annual support plan options are changing for 2026</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/the-six-impact-maxims</loc>
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    <lastmod>2025-12-18</lastmod>
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      <image:title>Projects, Articles, News - The Six Impact Maxims - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/turning-complexity-into-clarity</loc>
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    <lastmod>2025-08-15</lastmod>
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      <image:title>Projects, Articles, News - Turning Complexity into Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/a-powerful-crm-for-a-mighty-charity</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-11</lastmod>
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      <image:title>Projects, Articles, News - A Powerful CRM For A Mighty Charity - Make it stand out</image:title>
      <image:caption>The Kennedy Street mission</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/the-impact-of-volunteering</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-11</lastmod>
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      <image:title>Projects, Articles, News - The Impact of Volunteering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/cimplify-for-mobile</loc>
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    <lastmod>2025-06-25</lastmod>
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  <url>
    <loc>https://www.goodlabs.uk/good/impact-masterclass-with-rbc-brewin-dolphin</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
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      <image:title>Projects, Articles, News - Impact Masterclass in Newcastle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/celebrating-800-years</loc>
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    <lastmod>2025-02-02</lastmod>
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      <image:title>Projects, Articles, News - Celebrating 800 years! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects, Articles, News - Celebrating 800 years! - Make it stand out</image:title>
      <image:caption>North Shields’ historic Fish Quay with the ‘Low Light’ building standing at the edge of the harbour.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/cricket-for-good</loc>
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    <lastmod>2024-12-08</lastmod>
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      <image:title>Projects, Articles, News - Cricket for Good - Make it stand out</image:title>
      <image:caption>Making cricket accessible to people with disabilities</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/the-value-of-cultural-education</loc>
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    <lastmod>2024-12-01</lastmod>
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      <image:title>Projects, Articles, News - The Value of Cultural Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects, Articles, News - The Value of Cultural Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/the-impact-of-community-organising</loc>
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    <lastmod>2025-02-01</lastmod>
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      <image:title>Projects, Articles, News - The Impact of Community Organising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/decisions-decisions</loc>
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    <lastmod>2025-09-10</lastmod>
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      <image:title>Projects, Articles, News - Decisions, decisions... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/complex-needs-cimpl-data</loc>
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    <lastmod>2025-11-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/d0e5660e-667b-46bf-acd9-ebe75648173d/curly+lass+copy.jpg</image:loc>
      <image:title>Projects, Articles, News - Complex Needs, Cimpl Data - Make it stand out</image:title>
      <image:caption>People can be complicated, but data shouldn’t be</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/crm-for-veterans-charity</loc>
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    <lastmod>2025-09-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/bfbd2480-01b3-45ce-9e7b-92e9d5ed8bea/veterans.jpg</image:loc>
      <image:title>Projects, Articles, News - CRM for Veteran's Charity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/the-power-of-messaging</loc>
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    <lastmod>2025-11-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/abe53ee2-7cc0-4e21-80dd-52a2713feb94/SMS-text-C.png</image:loc>
      <image:title>Projects, Articles, News - The Power of Messaging - Make it stand out</image:title>
      <image:caption>Cimpl has a new messaging partner: ValueText</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/5-steps-to-increasing-your-impact</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Projects, Articles, News - 5 Steps to Increasing Your Impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/the-impact-of-arts</loc>
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    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/73bb6ec3-5e09-464b-8f7e-4f4ebc21d97c/MW+at+GCT+lores.jpg</image:loc>
      <image:title>Projects, Articles, News - The Impact of Arts - Make it stand out</image:title>
      <image:caption>Goodlabs MD, Matt Wilson, at Gosforth Civic Theatre</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/8f4053e5-5777-471a-8803-9ba62645ae0f/GCT-I+CAN-Framework+SHORT.jpg</image:loc>
      <image:title>Projects, Articles, News - The Impact of Arts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/cimpl-arrives-in-cumbria</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
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      <image:title>Projects, Articles, News - Cimpl arrives in Cumbria - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/childrens-community-strategy</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-01-07</lastmod>
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      <image:title>Projects, Articles, News - Children's Community Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/north-east-youth-alliance</loc>
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    <lastmod>2024-10-01</lastmod>
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      <image:title>Projects, Articles, News - North East Youth Alliance - Make it stand out</image:title>
      <image:caption>Visualising the interconnected elements of the initiative</image:caption>
    </image:image>
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  <url>
    <loc>https://www.goodlabs.uk/good/the-impact-pyramid</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-02</lastmod>
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      <image:title>Projects, Articles, News - The Impact Pyramid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/framework-for-health-inequalities</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1671481d-e6a9-441c-9e93-138f4048a1dd/HIF+outcomes+1-2+960x640.png</image:loc>
      <image:title>Projects, Articles, News - A framework for tackling Health Inequalities - Make it stand out</image:title>
      <image:caption>The Health Inequalities Framework for North Tyneside</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/bb03b2c8-86fd-4960-89c7-09aad37a9efe/Screenshot+2023-06-02+at+08.31.45.png</image:loc>
      <image:title>Projects, Articles, News - A framework for tackling Health Inequalities - Make it stand out</image:title>
      <image:caption>The relationship between reporting data and meeting to discuss it is key</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/8be9f34e-7d1d-416e-9864-8ad3884ff632/HIF+event+1+table+talk.png</image:loc>
      <image:title>Projects, Articles, News - A framework for tackling Health Inequalities - Make it stand out</image:title>
      <image:caption>Voluntary sector groups co-producing the framework at event 1, May 2022</image:caption>
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  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/a-new-strategy-for-a-new-chapter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/9a5d58a6-84ff-4e99-9123-27b79328d975/Screenshot+2023-01-30+at+13.51.55.png</image:loc>
      <image:title>Projects, Articles, News - A new strategy for a new chapter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/listening-to-service-users</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/ece391c1-6e5a-46b1-9793-5750476c1bca/closeup-senior-woman-holding-daughters-hand+lores.jpg</image:loc>
      <image:title>Projects, Articles, News - Listening to service users - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.goodlabs.uk/good/rugby-positive</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/e23610cc-d8cd-4845-8059-1a9065942635/Rugby+launch+web.JPG</image:loc>
      <image:title>Projects, Articles, News - Launching the "Rugby+" framework - Make it stand out</image:title>
      <image:caption>Launching Rugby+ at Kingston Park, Newcastle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/441ff6d2-9713-42ac-b35c-4f686892c382/4-themes-only.png</image:loc>
      <image:title>Projects, Articles, News - Launching the "Rugby+" framework - Make it stand out</image:title>
      <image:caption>The four impact themes in the new Rugby+ framework</image:caption>
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  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/the-life-and-soul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/9e9359fe-5457-487d-8b79-3b76bc7e51ff/LA+scones+web.jpg</image:loc>
      <image:title>Projects, Articles, News - The Life and Soul of the Community - Make it stand out</image:title>
      <image:caption>Creating community in New Lubbesthorpe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/engaging-stakeholders-on-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/b27782fa-617e-40df-a91f-b93282f13431/purpose+Wokandapix+Pixabay.jpg</image:loc>
      <image:title>Projects, Articles, News - Engaging Stakeholders on Purpose - Make it stand out</image:title>
      <image:caption>Photo credit: Wokandapix at Pixabay.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/from-csr-to-esg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/f6f4f7b5-8538-4e6a-a4f1-a7a6b22ed8ee/CSR-v-ESG.jpg</image:loc>
      <image:title>Projects, Articles, News - Helping law firm shift from CSR to ESG - Make it stand out</image:title>
      <image:caption>Graph showing growing use of ESG through relative popularity of Google searches for “CSR” vs “ESG” (UK)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/powering-impact-with-salesforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/7885766e-49b7-4efe-8f80-5f7c2c30e075/power-of-us+flat+edited.png</image:loc>
      <image:title>Projects, Articles, News - Powering VODA's Impact with Salesforce - Make it stand out</image:title>
      <image:caption>Through the Power Of Us program charities can access 10 free Salesforce user licences, worth around £3000.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/metanoia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/7521c6b1-721e-4165-a217-e9861027fbf9/metanoia.jpg</image:loc>
      <image:title>Projects, Articles, News - Metanoia - a shift of mind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/making-an-impact-in-blackburn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/647ea6ad-0792-42ac-9d97-ad175c1d0d4c/IMO+lab+logo.png</image:loc>
      <image:title>Projects, Articles, News - Making an impact with IMO in Blackburn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/east-london-organising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/13da3476-2939-4b7d-b8e4-e596bcfe306f/polly+%2B+team+web.png</image:loc>
      <image:title>Projects, Articles, News - East London Churches' Community Impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/vision-for-enterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1628515234359-GHRV359AT6Y9GF64RLZM/Empower-crop.jpg</image:loc>
      <image:title>Projects, Articles, News - Supporting Oasis Housing's Vision for Enterprise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/making-the-light-even-brighter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1622790550348-KLQNJNJTKL8YE67NG1P3/Food+workshop+copy.jpg</image:loc>
      <image:title>Projects, Articles, News - Making the light even brighter in Sunderland - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/the-impact-of-hearing-loss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1620129549941-QUNK98F5NFSDJEU5HIX3/deaf+couple+4-3.jpg</image:loc>
      <image:title>Projects, Articles, News - Researching The Impact of Hearing Loss</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/lets-make-an-impact-together-in-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1607704447155-IEDUUTEJMWAL8EG1YDGE/2021+rect.png</image:loc>
      <image:title>Projects, Articles, News - Let's make an impact together in 2021</image:title>
      <image:caption>Make 2021 your year of Impact</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/the-win-win-win</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1605855971963-VFUP1242JSUPV9K5NT2E/zoom-event-web.png</image:loc>
      <image:title>Projects, Articles, News - The Win, Win, Win</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/system-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1628513946178-YXUBJ2Z9PF9XOU1NXHTU/cover+report.png</image:loc>
      <image:title>Projects, Articles, News - Gateshead System Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1628503201875-BXFBD3UH967OB2B2NPZG/MCN-diamond-model.png</image:loc>
      <image:title>Projects, Articles, News - Gateshead System Transformation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/thousandtrees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1599552066913-LDAGHD2IRQJIDZ1E5ODL/haiti+man+tree+%2Blogo.png</image:loc>
      <image:title>Projects, Articles, News - #ThousandTrees</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/intro-to-impact-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1599233393588-L61RFYT7RMULF7P6VGTQ/studio-4622221+crop.jpg</image:loc>
      <image:title>Projects, Articles, News - Intro to Impact Management</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/covid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1588790542521-58XXP1PD85B8WF47WJ55/image-asset.png</image:loc>
      <image:title>Projects, Articles, News - Covid-19 Local Data Maps</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/crm-for-rctn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1588250238959-IR58KYPGEFSJTJ8G4V16/woman-1209322.jpg</image:loc>
      <image:title>Projects, Articles, News - New CRM system for Rape Crisis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/growing-greggs-work-in-schools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1588090472260-6C7VY45TRW5OVLG2WK91/500th-Breakfast-Club.jpg</image:loc>
      <image:title>Projects, Articles, News - Growing Greggs' work in Schools</image:title>
      <image:caption>Greggs CEO Roger Whiteside opening the Greggs Foundation’s 500th Breakfast Club.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/supporting-housing-decarbonisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1582132048880-JJXH62AUKP3DR8UTWH6T/housing.png</image:loc>
      <image:title>Projects, Articles, News - Supporting Housing Decarbonisation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/voda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1588075822212-CCOWICBTIR2PLPHAHHLQ/corp+vols.png</image:loc>
      <image:title>Projects, Articles, News - Service Redesign for VODA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1588075880344-27NVEO7TX836Q11HXAEF/accenture+stats+1.png</image:loc>
      <image:title>Projects, Articles, News - Service Redesign for VODA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/researching-community-collaboration-in-gateshead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1588089205335-BY6YJOJVUU2949AAGX45/BoB+Main+Logo+expanded.png</image:loc>
      <image:title>Projects, Articles, News - Researching community collaboration in Gateshead</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/greggs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1571400682195-QCDU9149TCFLT9DETJ01/greggs+shop.jpg</image:loc>
      <image:title>Projects, Articles, News - Impact Framework for Greggs Foundation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-04</lastmod>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/empowering-communities-in-northumberland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1563131853150-6VZXGX6A69ESDM5DRJIZ/amble-boats.jpg</image:loc>
      <image:title>Projects, Articles, News - Empowering communities in Northumberland</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/working-with-lloyds-bank-foundation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1563130345968-AT245K65LQP21QXCWUV7/black+horse+x1000.jpg</image:loc>
      <image:title>Projects, Articles, News - Working with Lloyds Bank Foundation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/impact-award-winners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1605862334554-ANTERWXA6CR3BE32H0UZ/image-asset.jpeg</image:loc>
      <image:title>Projects, Articles, News - Impact Award Winners</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/aces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1548845649750-BL3U05P09LMIVNA0P1P6/ACES+cover.png</image:loc>
      <image:title>Projects, Articles, News - Evaluating support to Adult Carers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/practicing-social-responsibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1543422285136-XYZ1K2Q1GCPL05JFQSLP/Group+Pic+crop.jpg</image:loc>
      <image:title>Projects, Articles, News - Practicing Responsible Business</image:title>
      <image:caption>L-R: Matt Wilson, MD, Goodlabs; Nigel Smith, Chairman, Ringtons Ltd; Hugh Welch, Senior Partner, Muckle LLP; Andrew Haigh, CEO, Newcastle Building Society; Lisa Cappleman, Principal Advisor for Giving &amp; Philanthropy, Community Foundation; Richard Hutton, Financial Director, Greggs PLC.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/preparing-for-a-festival-of-philanthropy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1536252281777-IS5VU6TLR1B5AZOE08WQ/generosity+Festival+graphic.jpg</image:loc>
      <image:title>Projects, Articles, News - Preparing for a festival of Philanthropy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/assessing-the-impact-of-skateboarding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1530278755135-XGBJZX8C35O49DO4Y7DO/WebImage.jpeg</image:loc>
      <image:title>Projects, Articles, News - Assessing the Impact of Skateboarding!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/impact-management-and-cancer-breakthroughs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1528711769682-0XQC0I2E6FCWGS2N4ZBS/laboratory-2815641_1280+copy.jpg</image:loc>
      <image:title>Projects, Articles, News - Impact management and cancer breakthroughs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/the-art-of-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1525858800881-LSPODUDYJ16UACXU27BJ/sculptor.png</image:loc>
      <image:title>Projects, Articles, News - The Art of Impact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/showing-your-impact-to-donors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1520850032498-VFLHASAMCJUP3FNHBY6H/pow+wide.png</image:loc>
      <image:title>Projects, Articles, News - Showing your Impact to Donors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1520849374243-OFS6L2VAEE47BQC2UZ8H/piesA.png</image:loc>
      <image:title>Projects, Articles, News - Showing your Impact to Donors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1520849412713-S5BHJPQANPS8SZCT4OU5/piesB.png</image:loc>
      <image:title>Projects, Articles, News - Showing your Impact to Donors</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/empowering-places</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1520176202739-8GS693TR2MRUMKPEHDA2/village-pub-shop-crop.jpg</image:loc>
      <image:title>Projects, Articles, News - Empowering Places</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/ymca-impact-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1506082166759-K776HJD0XSNJG78BRY0L/impact-graphic.jpg</image:loc>
      <image:title>Projects, Articles, News - YMCA Impact Management</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/strategic-csr-review-for-muckle-llp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1510824225875-4V3AF312OD2KWDNKY7TO/ABC-cover.jpg</image:loc>
      <image:title>Projects, Articles, News - Strategic CSR review for Muckle LLP</image:title>
      <image:caption>Click to download reflection paper "The ABC of CSR".</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/strategic-impact-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1506086915554-9EQFN7I8LRNQCBLVGDC7/support-words.jpg</image:loc>
      <image:title>Projects, Articles, News - Strategic Impact Review - Carers' Service</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/good/wallsend-childrens-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-05</lastmod>
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      <image:title>Theory of Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/5bca1b96-3cef-4e48-b2ad-0907919c1666/RHWE-ToC-v5.3.png</image:loc>
      <image:title>Theory of Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/5f86019e-f48b-4105-8849-48f7d93f0445/WSOC+ToC+v1-2.jpg</image:loc>
      <image:title>Theory of Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/fadf8170-7dee-4a3b-b8ef-d9985fe1def2/LeadersForLife-ToC.png</image:loc>
      <image:title>Theory of Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/272d9ebb-52ea-460c-a700-dd971ccd925e/IMG_3391+lo.JPG</image:loc>
      <image:title>Theory of Change - Make it stand out</image:title>
      <image:caption>Multi-stakeholder lab event co-producing outcomes together, May 2022</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1483730642573-O9GQ7SWLI4SM0RMDA82N/bluesky-1080p.jpg</image:loc>
      <image:title>Let’s Cimplify Your Charity Data</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/cbefc18d-e1e4-4c6d-bd67-2d671c91fb24/imac-cimplify-fade.jpg</image:loc>
      <image:title>Let’s Cimplify Your Charity Data - Make it stand out</image:title>
      <image:caption>Cimplify proves that CRM systems don’t need to be clunky and complicated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/69662bd4-1577-4c2f-91d8-b1b524e76cad/Salesforce_Partner_Badge_RGB_Transparent.png</image:loc>
      <image:title>Let’s Cimplify Your Charity Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/5c645224-5ebc-418f-974d-11b38f28b5f6/confused-male-gesturing.png</image:loc>
      <image:title>Let’s Cimplify Your Charity Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/a1b228b2-2456-4e30-bf44-928dff50fab7/Impact-Pyramid-3D.png</image:loc>
      <image:title>Let’s Cimplify Your Charity Data - Make it stand out</image:title>
      <image:caption>Build your impact pyramid layer by layer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/e1ed3998-fcfb-414c-a65c-fa4aea25d01d/Cimplify+Homepage.png</image:loc>
      <image:title>Let’s Cimplify Your Charity Data - Make it stand out</image:title>
      <image:caption>Above: Standard home page layout before customisations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/de74b6f3-add7-4694-94b6-81f680326e2a/Cimplify+Contact.png</image:loc>
      <image:title>Let’s Cimplify Your Charity Data - Make it stand out</image:title>
      <image:caption>Above: Example client page layout</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/0af3cbc8-abc8-42e1-8ccd-8d8449eb83cc/Support+Plans+Icons+x3.jpg</image:loc>
      <image:title>Let’s Cimplify Your Charity Data - Make it stand out</image:title>
      <image:caption>Our three support plan options ensure you get the right support as and when you need it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1733334935829-CJKI8RND4UR5TVMDD5GT/Blue-Sky-Wallpaper.jpg</image:loc>
      <image:title>Let’s Cimplify Training</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimpl-login</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/73c9b810-1ae4-4aa2-a8e3-ec0a08d6e3c0/Big+Sky+%2B+cimplify.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Cimplify login&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1733334935829-CJKI8RND4UR5TVMDD5GT/Blue-Sky-Wallpaper.jpg</image:loc>
      <image:title>Cimplify: Support Portal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1735730348385-BSESPRSR6FU01A361CNN/Cimplify-notext-600.png</image:loc>
      <image:title>Cimplify: Support Portal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify-preview</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-18</lastmod>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify-pricing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/ebf25086-9ba9-49a4-bea7-b2161312e044/young-lady-pointing-down+copy.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Let’s Cimplify Pricing!&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/a053b9b3-b478-494b-88be-0559fa5541ed/Salesforce_Partner_Badge_RGB.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Let’s Cimplify Pricing!&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/432415b1-8105-47a0-a0df-613bf72db2ff/2026+support+costs.png</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Let’s Cimplify Pricing!&lt;/p&gt; - Make it stand out</image:title>
      <image:caption>Our support plans are designed to give every customer access to the right level of help, at the right time. Rather than boxing you into narrow categories of what is or isn’t included, we base each plan on predicted usage patterns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimpl-enquiry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1483730642573-O9GQ7SWLI4SM0RMDA82N/bluesky-1080p.jpg</image:loc>
      <image:title>Cimplify CRM - Enquiry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/b4030122-1cb2-430b-86e9-f9ba73831c1d/Cimplify-longtext.png</image:loc>
      <image:title>Cimplify CRM - Enquiry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/consultancy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1483730642573-O9GQ7SWLI4SM0RMDA82N/bluesky-1080p.jpg</image:loc>
      <image:title>Consultancy Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/db20e90d-4fd3-4c1b-aa55-ce5c303082b3/impact.png</image:loc>
      <image:title>Consultancy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/96bc02f2-ac5c-4402-8748-6ab6741475ab/ToC-icon.png</image:loc>
      <image:title>Consultancy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1488758201621-EPV1ARMO31FAHLJTTXG7/image-asset.png</image:loc>
      <image:title>Consultancy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1520180494652-QY2VVLB3GOTZSRNPVMRF/innovate.png</image:loc>
      <image:title>Consultancy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/privacy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-24</lastmod>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify-partner-eoi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/8e6a17e5-57df-4e1f-8e24-868071ea689e/REF+scheme+long.png</image:loc>
      <image:title>Cimplify Referral Partner EOI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify-referral</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/b4030122-1cb2-430b-86e9-f9ba73831c1d/Cimplify-longtext.png</image:loc>
      <image:title>Cimplify Referral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/sustainability</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1733334935829-CJKI8RND4UR5TVMDD5GT/Blue-Sky-Wallpaper.jpg</image:loc>
      <image:title>Sustainability</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/80e1d355-4505-4dfa-a241-09c1fd860966/Pledge1_Logo_Stacked_Black+sml.png</image:loc>
      <image:title>Sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1599552066913-LDAGHD2IRQJIDZ1E5ODL/haiti+man+tree+%2Blogo.png</image:loc>
      <image:title>Sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/the-six-impact-maxims</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1733334935829-CJKI8RND4UR5TVMDD5GT/Blue-Sky-Wallpaper.jpg</image:loc>
      <image:title>The Six Impact Maxims</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/cimplify-news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1733334935829-CJKI8RND4UR5TVMDD5GT/Blue-Sky-Wallpaper.jpg</image:loc>
      <image:title>Cimplify News</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/login-mfa</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1479579372668-JNZC1YU5YLL6XMY6X8DW/bluesky-1080p.jpg</image:loc>
      <image:title>Cimplify Login + MFA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/b4030122-1cb2-430b-86e9-f9ba73831c1d/Cimplify-longtext.png</image:loc>
      <image:title>Cimplify Login + MFA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/3c635f94-7a47-42de-860d-eb797798b484/Screenshot+2025-11-04.png</image:loc>
      <image:title>Cimplify Login + MFA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/e1ed3998-fcfb-414c-a65c-fa4aea25d01d/Cimplify+Homepage.png</image:loc>
      <image:title>Cimplify Login + MFA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/c65c37b4-911a-4ef9-8aa6-9c6186368266/Screenshot+2025-11-04+at+10.50.21.png</image:loc>
      <image:title>Cimplify Login + MFA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/f6df4644-21d2-4709-85d9-77119b7de459/MFA+choice%2Blogin.png</image:loc>
      <image:title>Cimplify Login + MFA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/8bc7aab6-5cfc-4335-99bc-8bce37203ade/screens1234.png</image:loc>
      <image:title>Cimplify Login + MFA - Make it stand out</image:title>
      <image:caption>The first 3 screenshots appear on your smartphone, the final screenshot will be shown on your computer screen. Begin by clicking Add an Account on your smartphone, the two-word phrase is then revealed. Enter it into the box on your computer screen and click connect. A green tick will appear on both devices to show you have been successful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/9d4c3ad0-899e-4805-b31e-f77b059fdbab/Screenshot+2025-11-04+at+11.15.28.png</image:loc>
      <image:title>Cimplify Login + MFA - Make it stand out</image:title>
      <image:caption>On the left you see the popup notification ‘ping’. Click to open the Approve screen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/support-plans-2026</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1479579372668-JNZC1YU5YLL6XMY6X8DW/bluesky-1080p.jpg</image:loc>
      <image:title>Cimplify Support Plans</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/0af3cbc8-abc8-42e1-8ccd-8d8449eb83cc/Support+Plans+Icons+x3.jpg</image:loc>
      <image:title>Cimplify Support Plans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodlabs.uk/matt-bio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/1483730642573-O9GQ7SWLI4SM0RMDA82N/bluesky-1080p.jpg</image:loc>
      <image:title>Matt Wilson Bio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5556213ce4b0f7284bf47243/3cc6436a-2ff4-4f92-9c11-b2ada3a5ca9f/Matt+Wilson+2023+blugray.jpg</image:loc>
      <image:title>Matt Wilson Bio</image:title>
      <image:caption>Matt Wilson, BA, MA, MSc When Matt isn’t working he can generally be found running up and down the coast chasing a new PB.</image:caption>
    </image:image>
  </url>
</urlset>

