One of the reasons that Greggs is amongst the nation’s best-loved brands is that it genuinely cares for the the communities in which its shops are located and has a well-developed programme through which it ‘gives back’. The Greggs Foundation approached Goodlabs to lead a strategic piece of work that would help them to do better in tracking their outcomes, using data to learn, improve and communicate.
At the heart of the Impact Framework that Goodlabs is designing for them is a new Theory of Change. This visual process model explains the relationships between the problem being addressed, the resources deployed, the actions taken and the outcomes achieved. Through the Theory of Change and the associated Impact Framework the Foundation’s trustees and SMT will achieve greater clarity around what is changing for the better in the lives of its beneficiaries.
The new framework will be used to monitor and evaluate performance based on a more precise definition of grant programme outcomes, via a range of measurable indicators. The end result will be an ability to communicate the impact of the charity with increased confidence to both internal and external stakeholders.