Maxim #1: “Outputs tell us how busy we are, but outcomes tell us how effective we are.”
Focuses on the difference between activity and impact, urging charities to track real change—not just numbers.

Maxim #2: “Create a culture that asks: So what?”
Encourages honest reflection and curiosity, using powerful questions to uncover the true value of your work.

Maxim #3: “Insight is the seed, and impact is the fruit.”
Shows how meaningful insights—often hidden in data—can drive deeper understanding and more effective decisions.

Maxim #4: “Plan your evaluation upfront—or risk it biting your behind.”
Highlights the risks of last-minute evaluation and makes the case for early, intentional planning.

Maxim #5: “Make feedback forms your best friend—or they may become your worst enemy.”
Covers practical tips for designing accessible, outcome-focused feedback tools that actually help measure change.

Maxim #6: “Themed work makes the dream work.”
Explains how grouping outcomes into themes brings clarity, simplifies reporting, and makes impact easier to communicate.